Cup of Nature

Branding

Based on the life cycle of tea, this multidisciplinary project aimed to engage people to consume quality tea by putting at their disposal a small system that has the ability to grow, preserve and dry the tea leafs.

This life cycle system is centered on a beautiful contemporary ceramic piece that resembles a big cup of tea, the top part works as a vase and the bottom part can be used to store and dry the leafs. The full package was composed of biodegradable bags of seeds (that resemble a tea bag) and a brochure that explained how get the best out of Cup of Nature.

The marketing material came as a consequence of the synergy between the ceramic design department and the communication design department at Dideia. The final marketing material was composed of Graphic Identity, Promotional Posters, Packaging, Flyer and an Animation describing the process to create the tea.