Cup of Nature

Branding

The unique promo-package for a quality tea, developed as a part of a larger branding project that included visual identity, promo material and animation, was based on the idea to recreate an entire life cycle of tea.

This ceramic teacup contains a miniature system for growing, preserving and drying tea leaves before enjoying a perfect cup of homegrown tea: the cup serves as a pot, while the plate provides the space to dry and store the leaves.

My involvement in this project ranged from the initial product ideation to the design and development of all the promotional campaign elements.
The image above is a 3D rendering used in the promotional campaign.