Cup of Nature

Branding

The unique promo-package for a quality tea, developed as a part of a larger branding project that included visual identity, promo material and animation, was based on the idea to recreate an entire life cycle of tea.

A ceramic teacup contains a miniature system for growing, preserving and drying tea leaves before enjoying a perfect cup of homegrown tea: the cup serves as a pot, while the plate provides the space to dry and store the leaves.

The cup is packed in a box with three different types of seeds in biodegradable teabags and a brochure with detailed instructions on how to grow your own Cup of Nature.