Cup of Nature


Based on the life cycle of tea, this multidisciplinary project aimed to encourage people to consume quality tea by putting at their disposal a small system that had the ability to grow, preserve and dry the tea leaves.

This life-cycle system was centered on a functional contemporary ceramic piece that resembled a big cup of tea; the top part serves as a vase and the bottom part as an area to dry and store the leaves. The full package was composed of biodegradable bags of seeds (that resemble a tea bag) and a brochure that explained how get the best out of Cup of Nature.

The marketing material came as a consequence of the synergy between the ceramic design department and the communication design department at Dideia Co.. The final marketing material was composed of graphic identity, packaging, promotional posters and flyers, and an animation describing the process to create the tea.