Working closely with the client since the birth of the company meant that even their name could be strategized and developed as the main marketing element within the brand identity.
I began concept development by looking at the particular ingredients of this company: a online business that would sell sustainable one-of-a-kind items that are very hard to find elsewhere.
After researching the market, I proposed that the brand should rely on a unique “living” character that could help the user see farther or reach higher in order to find that rare item they were seeking. The Green Giraffe was a natural choice for the name and brand identity. It is also an example of how influential a “living” symbol can be by establishing an empathic relationship with the customer.
In addition to developing the name and concept, I also designed the mascot to complete the brand identity.