Working close with the client since the birth of the enterprise, meant that even the name of the company could be strategized and developed as the main marketing element.
The outcome of this approach lead to a unique company name, that fit within the proposed brand strategy, and allowed for a consistence communication with the main audience.
To get there, since the very beginning I focus my attention in the unique ingredients of this company: a online business that would sell sustainable unique items that are very hard to find.
After researching the market, I eventually narrow down on the idea the that the brand should rely on a unique “living” character that could help the user see further or reach higher in order to find that special item.
The Green Giraffe was a natural choice for the name and brand identity, and also a perfect example on how influential can a “living” symbol be, as to establishing an empathic relationship with the customer.