Girafa Verde

Branding

How to successfully brand an online business that sells sustainable one-of-a-kind items that are difficult to find elsewhere?

Firstly, by giving it a distinctive brand name with a strong marketing potential that reflects its dedication to making “hard-to-reach” and rare items available to shoppers.

Secondly, by developing the character of Green Giraffe into a visual symbol of the company and a brand mascot that makes an instant emotional connection with the customers.

The rewarding experience of working very closely with the client from the earliest stages of the business idea has given me a chance to develop the brand from scratch and influence every aspect of the branding process.