Paixão de Carnes

Branding

This small butcher shop located in Moita, Portugal is a fairly well-known place to the community and has the reputation of bridging the gap between local farmers and the final consumer. With that in mind, the design of this brand was heavily influenced by the rural origin of most of the butcher`s products.

Since the rustic value was a key element to the communication of the company and the budget was very limited,  I created a flexible design which could be used for product tags and the business cards.

This was achieved by having a small hole on all the tag so that it could be suspended from the product and have the price and specifications hand-written on the back. The business cards were exactly the same design but with relevant information printed back.

The overall design suite consisted of vehicle graphics, storefront signage, bags and business cards/tags.