Paixão de Carnes


This small butcher shop located in Moita, Portugal is a fairly well-known place to the community and has the reputation of bridging the gap between local farmers and the final consumer. With that in mind, the design of this brand was heavily influenced by the rural origin of most of the butcher`s products.

Inspired by the authentic, rural origin of the products and working within a limited budget, I created a flexible visual identity based on natural colors and organic forms.

The basic element was a multipurpose card that could be used as a product tag or a business card, depending whether the reverse side was used to handwrite product price and specifications or to print address and contacts on it.