Paixão de Carnes

Branding

This small butcher shop located in Moita (Portugal) was a fairly well know place to the locals and had the reputation of being a legitime bridge between local farmers and the final costumer.

With that in mind, the design of this brand ended up being heavily influenced by the rural origin of the vast majority of this butchers products.

Since the rustic value was a key element to the communication of this local company and the budget was very limited, I ended up merging the product tags with the business card.

This was achieved by having a small hole on all the cards so that the cards could be suspended from the product and have their price and specifications hand written on the back. The business cards were exactly the same design but with a printed back.

The design package delivered to the client consisted of vehicle graphics, storefront sign, bags, and the cards.