TouchLine

Branding

Inspired by the sensibility of touch, this ceramic collection was Dideia Co. first adventure within the ceramic design universe.

The TouchLine design followed Dideia’s brand guidelines which consciously resulted in a minimal design that highlighted the tactile interaction between the cold ceramic material and the warmth of the human touch.

This contrast set the stage for the design and development of its personal graphic identity and packaging which drew its color and form from the same dichotomy.