TouchLine

Branding

The visual identity for the ceramic collection by Dideia Co. was inspired by the tactile interaction of ceramic material and human hand.

This contrast of warmth and coldness, softness and hardness was further emphasized by the monochromatic color palette, based on the dichotomy of light and dark.

The simple and raw cardboard packaging both provides a neutral backdrop for the graphic design and initiates the sensual experience of touching a natural material.